Branding
Identity systems built from naming and positioning down to the last letterform. The work a business is judged by, before a word is spoken.
- Naming & positioning
- Logo & wordmark
- Type & colour
- Brand guidelines
Design studio · Guatemala → International
Brands built to command a premium.
We shape coffee brands, restaurants and founder-led businesses with the identity, website and presence to look unmistakably more valuable than their competitors.
90 seconds with the founder01:34
Trusted by
The brands we have shaped.
Cofces CoffeeLiamoi KitchenPremier StudioNorte RoastersCasa VerdeAtelier MoraPino & Co.Cofces CoffeeLiamoi KitchenPremier StudioNorte RoastersCasa VerdeAtelier MoraPino & Co.
Services
Three disciplines, one studio.
We work end-to-end so the brand, the website, and the social presence read as one coherent system — never three vendors stitched together.
Website Design
Sites engineered as the company's flagship case study — fast, considered, and built to convert the right kind of attention.
- Strategy & architecture
- Art direction
- Design & build
- Conversion copy
Social Media
A coherent presence across feed and story — consistent voice, art direction and templates that compound over time.
- Content systems
- Templates & motion
- Editorial calendar
- Launch creative
Selected work
A few brands we've made unmistakable.
01Specialty roaster
Cofces Coffee
A roaster repositioned for the shelf it deserved.
We rebuilt Cofces from packaging to e-commerce — a confident matte-black system, a name that travels, and a site that turned local pickup into specialty subscriptions across the region.
3.4×
Average order value
02Neighbourhood restaurant
Liamoi Kitchen
A restaurant that books itself out, quietly.
Identity, menu system, signage and a reservation site engineered around the room itself. Three months in, peak service moved from walk-ins to a steady weekly waitlist.
100%
Weekend occupancy
03Founder-led services
Premier Studio
A founder turned into a category of one.
Naming, identity and a flagship site for an advisory practice. The new positioning let the founder raise rates twice in a year without losing pipeline.
2.1×
Inbound qualified calls
Process
Six weeks, four chapters, no surprises.
Every engagement runs the same way — predictable in shape, bespoke in substance. You always know what we are doing and what we need from you.
01Week 1
Discover
A focused engagement kickoff. We listen to the business, the market, and the people who already love it. Outputs: a written diagnosis and the strategy that will guide every later decision.
02Week 2
Define
Positioning, naming if needed, voice, and the territory. We commit to the single idea the brand will stand for — the thing it must own, and the things it will deliberately not.
03Week 3–5
Design
Identity, web and social systems built in parallel, presented as one composition. Two rounds of refinement, on the work itself, never on a stack of options.
04Week 6
Deliver
Final files, the site live, social templates and a written launch plan. We stay close through the first month so the system is used the way it was designed.
About
A small studio, working close.
Aren Brands was founded on a simple belief: design is the cheapest way for a serious business to look more valuable than its competitors. We work with a handful of clients at a time, so every project gets the creative direction it deserves.
We are based in Guatemala and work internationally. Our clients are founders who care how their business is perceived, and who are ready to invest in looking the part.
Aren Castillo
Founder & Creative Director
FAQ
Answers before you ask.
Still unsure? The consultation call is the fastest way to get a straight answer.
Full brand + website + social launches start in the mid five figures (USD). Smaller scopes — a brand refresh or a single site — start lower. We quote a fixed price after the discovery call so there are no surprises.
A full engagement is six weeks end to end. Tighter scopes can ship in three to four. We do not start a project we cannot finish — calendar is held the moment the contract is signed.
Yes. Strategy, design and delivery in both languages. Most of our international clients work in English; most of our regional clients in Spanish.
You do. On delivery you receive the full editable source files, the typefaces, and a written brand guideline. Nothing is locked behind a subscription or our tools.
Founders who care about how the business is perceived, are willing to invest in design as a long-term asset, and can move decisively when a strong direction is presented. If that's you, the call will feel easy.
Yes, once a brand is launched. A small monthly retainer covers art direction, ongoing social creative, and protecting the system as the business grows.
Book a Consultation
Let's build the brand you deserve.
A 30-minute call. We listen, we ask the right questions, and you leave with a clear sense of whether we're the right studio for what's next.